Terms and Conditions 

Bud Light x Fnatic  (the “Promotion”) 

By entering this Promotion, the participant will be deemed to have read and understood these Terms and Conditions and be bound by them. 



  1. The Promotion is organised by AB InBev UK Limited T/A Budweiser Brewing Group (company number: 3982132), Bureau, 90 Fetter Lane, London, EC4A 1EN (the "Promoter").  

  1. The Promotion is open to all UK residents (excluding NI) aged 18+, excluding employees of the Promoter or their immediate families, its associated agents or anyone else professionally associated with the administration of the Promotion.  

  1. Purchase, proof of purchase and internet access necessary.  

  1. Maximum of three entries per person per day. Duplicate or bulk entries will not be accepted. 

  1. Any guests attending with the winner of the Tier 1 Prize must also be aged 18+.  

  1. The Promoter encourages responsible drinking and would direct consumers to read http://www.drinkaware.co.uk for more information.  

Promotional Period:  

  1. The Promotion opens at 12:00 on 12 October 2020 and closes at 23:59 on 31 January 2021 (the "Promotional Period").  


  1. There are two types of prizes available as part of the Promotion:  a Tier 1 Prize and a Tier 2 Prize (the “Prizes”) 

Tier 1 Prize 

  1. The “Tier 1 Prize” is an opportunity to play an esports game with a professional player from the esports team Fnatic (subject to government social distancing restrictions regarding COVID-19)  Subject to government guidance regarding COVID-19, the Promoter may decide that the Tier 1 Prize shall instead be delivered as a virtual play-along session with the professional player.  For the avoidance of doubt, the Tier 1 Prize does not include any devices or hardware on which the virtual play-along session would take place.   

  1. The attendance of the professional player is anticipated but cannot be guaranteed in the event of sickness, delay or any other causes beyond the reasonable control of the Promoter.  

  1. There is one (1) Tier 1 Prize available to be won throughout the Promotional Period.  

  1. The Tier 1 Prize does not include travel to and from the event and/or any accommodation that may be needed. 

  1. Further details (such as the location and timing) of the Tier 1 Prize shall be confirmed to the winner by the Promoter at a later date.  

Tier 2 Prize 

  1. The “Tier 2 Prize is a Fnatic REACT Performance Headset. One Tier 2 Prize per winner.   

  1. There are one hundred (100) Tier 2 Prizes available to be won throughout the Promotional Period.   

How to Enter: 

  1. Entries are limited to three entries per day per person during the Promotional Period and the Promoter reserves the right to reject any entries beyond this 

  1. To enter, participants must purchase a promotional pack of Bud Light (20x30, 10x44, 15x44, 18x44, 4x30, 12x30) and visit budlightesports.co.uk to enter the unique entry code found on the inside of their pack and their full name, email address, postcode, favourite esports game, date of birth and where they bought their promotional pack 

  1. A notification will then immediately appear informing the participant that they have been entered into the Promotion.   

  1. Participants must retain proof of purchase and their promotional pack of Bud Light with the unique entry code as evidence, if requested.  

Winner Selection, Notification and Delivery of Prize:  

  1. There will be one winning unique entry code throughout the Promotional Period for the Tier 1 Prize, selected at random at the end of the Promotional Period. The winner of the Tier 1 Prize will be contacted via the email address provided on entry and will be required to respond to confirm eligibility and acceptance of the Tier 1 Prize within 5 days. In the event that a winner does not respond within that time or is not eligible, the Promoter reserves the right to disqualify them. If a winner is disqualified, the Promoter reserves the right to randomly select another unique winning entry code in the same manner (and so on until a winner can be contacted who will take up the Tier 1 Prize) Further details, such as location and timing, of the Tier 1 Prize shall be confirmed to the winner by the Promoter at a later date.  

  1. There will be twelve (12) winning unique entry codes per week throughout the Promotional Period for the Tier 2 Prizes. Winners of the Tier 2 Prizes will be immediately notified that they have won. Fnatic shall then deliver the Tier 2 Prize to the winner within 2 weeks.  Delivery of the Prize is subject to government social distancing restrictions and other COVID-19 related delays and the Promoter takes no responsibility for any Prize which is lost in transit or unable to be delivered for whatever reason. 


  1. Winners shall indemnify and hold the Promoter and their respective affiliates, directors, agents, or other partners (the "Indemnitees") harmless from any claims, actions, proceedings, costs (including reasonable legal fees) and expenses brought or asserted by a third party against any of the Indemnitees arising as a result of the Promoter's use of the Winner's Relevant Post, including but not limited to any breach of third party intellectual property rights. 

  1. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason any element of the Prizes are not available, the Promoter reserves the right, at its sole discretion to substitute another Prize for it, of equal or greater value 

  1. Participation must be made directly by the individual participating in the Promotion. Incomplete or illegible claims together with claims which do not satisfy the requirements of these Terms & Conditions in full will be disqualified and will be not be considered. 

  1. In the event that the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right to disqualify any individual who tampers with the entry process or does not comply with these Terms & Conditions and to cancel, modify or suspend the Promotion or invalidate any affected entries. 

  1. The Promoter together with any associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the Prizes, except for any liability which cannot be excluded by law. Nothing will exclude the Promotor’s liability for death or personal injury as a result of its negligence. 

  1. The Promoter will not be liable for any failure to comply with its obligations or any delay in performing its obligations within these terms and conditions if an act, omission, event or circumstance occurs caused by (but not limited to) global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God, or any other circumstances beyond the reasonable control of the Promoter. 

  1. The Promoter may refuse to award a Prize in the event of any participant’s fraud, dishonesty, breach or non-entitlement under these Terms & Conditions or seek recovery of its value if a Prize has been awarded. 

  1. Any and all personal data supplied for the running of this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion on behalf of the Promoter and will not be disclosed to a third party or used for any other purpose unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at  [INSERT PRIVACY POLICY] and the Promotion privacy policy [INSERT PRIVACY POLICY] 

  1. The Promoter's decision is final and binding in all circumstances in relation to the Promotion. 

  1. The Promoter reserves the right to amend, alter or withdraw the Promotion as necessary due to unavoidable circumstances beyond its control make this necessary, but will use all reasonable endeavours to minimize the effect on participants to avoid undue disappointment. 

  1. If any provisions of these Terms & Conditions are judged to be invalid, illegal or unenforceable, this will not affect or impact the continuation in full force and effect the remainder of the provisions. 

  1. By entering this Promotion, you will be deemed to have agreed to be bound by these Terms & Conditions. 

  1. In the event of a discrepancy between these Terms & Conditions and the details in any promotional material, the details in the Terms & Conditions will prevail. 

  1. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales. 
    Please drink responsibly. 
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